CASE STUDY

Helping VisitPay Book High-Quality Meetings and Optimize Messaging for Growth

VisitPay needed a business development engine, but building an internal team would take too long. They partnered with FRONTLINE Selling to move quickly, launch consistent outreach, and improve how their message landed with prospects. The result was faster execution, better conversion rates, and qualified meetings with the right buyers, outperforming even their inbound efforts.

About the Client

Simplifying the Patient Billing Experience

VisitPay is a patient financial engagement platform that turns complex billing into a simple, unified experience. The solution helps providers recover more revenue and gives patients the clarity and control they need to manage payments confidently. By combining transparency, communication, and ease of use, VisitPay helps hospitals improve the financial journey for everyone involved.

ABOUT THE PROJECT

Client: VisitPay
Location: United States
Industry: Healthcare
Web: www.visitpay.com

CHALLENGES

Urgent Need for Consistent Outreach and Execution

Demand for VisitPay’s solution was growing fast, but their internal team couldn’t support the level of outreach needed to keep up. Building an SDR team internally was possible, but too slow. They needed a partner who could act fast, run with their messaging, and start conversations with buyers who had never heard of the platform before.

THE SOLUTION

A Sales Program Built for Alignment and Conversion

VisitPay worked with FRONTLINE Selling to refine their messaging, execute outbound campaigns, and equip their team with tools that improved visibility and consistency.

This program helped VisitPay move faster, tighten their message, and turn cold outreach into real sales opportunities.

THE RESULTS

Better Meetings and a Higher Conversion Rate Than Inbound

The outbound meetings performed better than VisitPay’s inbound leads. Conversations were structured, participants were qualified, and reps came to calls better prepared.

A Reliable Partner That Delivers Quality Conversations

VisitPay’s sales and marketing teams saw immediate impact from the partnership. Conversations were qualified, meetings led to next steps, and reps came into calls confident that prospects understood the purpose. The structure worked, and the relationship felt like an extension of their team.