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CASE STUDY

Helping Trellis Rx Accelerate Growth With a Proven Sales Methodology

Trellis Rx needed a way to scale sales fast without compromising how their brand was represented. Instead of hiring and ramping internally, they partnered with FRONTLINE Selling to build a fully embedded outbound program. The result was consistent messaging, faster market coverage, and a steady flow of qualified meetings that aligned with their growth goals.

About the Client

Technology-Enabled Pharmacy Services That Improve Outcomes

Trellis Rx helps health systems build and operate specialty pharmacy programs. Their model combines clinical support, tech-enabled workflows, and direct patient engagement to improve therapy adherence and outcomes. By embedding pharmacy services into provider workflows, Trellis Rx helps patients stay on treatment and providers recover more revenue.

 
ABOUT THE PROJECT

Client: Trellis Rx
Location: United States
Industry: Healthcare
Web: www.trellisrx.com

CHALLENGES

Scaling Sales With Structure, Not Guesswork

Trellis Rx was growing quickly, but their internal team couldn’t keep up with the pace of outreach needed to hit pipeline targets. They needed a consistent, brand-safe way to expand reach, generate leads, and stay top-of-mind with health system decision-makers without overwhelming their team or starting from scratch.

THE SOLUTION
A Sales Partnership That Drives Speed, Consistency, and Insight

FRONTLINE Selling partnered with Trellis Rx to build a fully integrated outbound program, from messaging to execution. The process was collaborative, structured, and designed to work inside existing workflows.

  • Outreach cadence built using the Staccato methodology
  • Messaging refined with real-time feedback from Trellis Rx
  • Execution launched quickly and scaled across key markets
  • Full integration with both sales and marketing functions

The program gave Trellis Rx a repeatable, well-managed sales motion that felt in-house but required no new hiress.

THE RESULTS
Faster Market Coverage and Tangible Value

FRONTLINE Selling helped Trellis Rx reach more of their market in less time, and with better quality. The process delivered results, improved messaging clarity, and gave both marketing and sales teams the structure to keep building.

  • Outreach scaled faster than internal teams could support
  • Messaging refined through structured weekly collaboration
  • Sales capacity expanded with no additional headcount
  • Described by leadership as their top-performing investment

A Partnership That Supports Growth With Consistency

Trellis Rx leaders credit the partnership with FRONTLINE for its strategic impact, smooth execution, and consistent performance across the sales cycle.

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“FRONTLINE quickly integrated into our team; we now consider them an extension of our brand, as they represent Trellis Rx and our values in the market.”

Steve Bence, Chief Growth Officer
Trellis Rx
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“There’s a measurable kind of rhythm with the Staccato methodology that was immediately impressive—and you can leverage it contact after contact.”

Glenn MacDonald
Trellis Rx
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“They significantly accelerated our speed-to-market, allowing us to quickly reach a vast portion of our market.”

Kathryn Edwards, Marketing Director
Trellis Rx
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“Simply, FRONTLINE Selling is our most effective marketing investment. The results speak for themselves.”

Steve Bence, Chief Growth Officer
Trellis Rx