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CASE STUDY

Helping Segmint Reach Senior Buyers and Launch With Speed

Segmint needed a faster, more focused way to break into enterprise financial accounts. Their sales cycle was long, stakeholders were tough to reach, and internal efforts weren’t creating enough momentum. They partnered with FRONTLINE Selling to launch an outbound program that opened doors, built awareness, and delivered early traction across their market.

About the Client

Data-Driven Marketing for the Financial Industry

Segmint provides real-time, data-activated marketing solutions for banks and credit unions. Their platform uses secure customer transaction data to deliver one-to-one messaging across every channel: digital, physical, and assisted. Clients rely on Segmint to reach consumers at key moments, improve campaign relevance, and meet strict compliance standards.

 
ABOUT THE PROJECT

Client: Segmint
Location: United States
Industry: Financial Services
Web: www.segmint.com

CHALLENGES

Breaking Through to Senior Financial Decision-Makers

Segmint’s internal team needed help scaling early-stage engagement. Their ideal buyers—CMOs, heads of retail banking, VPs of strategy—were difficult to reach, and the long sales cycle made every touchpoint count. What they wanted was more than just activity: they needed targeted outreach that could land with credibility and speed.

THE SOLUTION
A Focused Outreach Program With Measurable Traction

FRONTLINE Selling delivered a structured sales development program built to engage senior stakeholders and create consistent lift across the funnel.

  • Outreach strategy focused on VP and C-suite marketing roles
  • Messaging refined to introduce Segmint to cold buyers
  • Campaign execution built for speed and message control
  • Sales training and onboarding observed live by Segmint’s CRO

The program gave Segmint full visibility into execution while aligning with their brand and goals from the start.

THE RESULTS
Meaningful Conversations With the Right Buyers

The program delivered early signs of momentum and set the stage for future deals. Meetings were well-targeted, conversions improved, and internal teams gained confidence in the process.

  • High volume of MIs booked with qualified senior contacts
  • Appointments converted into real sales opportunities
  • Awareness generated across multiple financial segments
  • Results described as “promised” and “worth the investment”

Outcomes That Justified the Investment

Segmint’s leadership praised both the method and the partnership. From campaign performance to how the team operated, they saw clear value in the relationship.

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“We really wanted to get our message out as quickly and efficiently as possible and FRONTLINE did that.”

Greg Gruning, Chief Revenue Officer
Segmint
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“If asked to grade FS, I’d give them an ‘A’ for creating a buzz in the marketplace, and not just with our target audiences.”

Greg Gruning, Chief Revenue Officer
Segmint
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“I’m a believer in what FS does. They delivered the promised results, reinforcing my decision for choosing them to launch our lead generation and brand awareness campaign.”

Greg Gruning, Chief Revenue Officer
Segmint