CASE STUDY

Helping PMMC Generate $1.7M in Pipeline With a Scalable SDR Program

PMMC was scaling fast and needed a program that could drive results immediately. With a brand-new SDR on the team, they turned to FRONTLINE Selling for a repeatable outreach process, effective training, and clear visibility into performance. The program launched with one rep, who booked 27 qualified meetings in his first quarter, reached 17 health systems, and built $1.7M in pipeline within the first year.

About the Client

Revenue Cycle Solutions for 450+ Healthcare Providers

PMMC provides revenue cycle software and consulting services that help healthcare organizations improve payment accuracy, reduce denials, and strengthen contract transparency. Trusted by over 450 hospitals nationwide, their solutions support financial performance while reinforcing patient trust. By identifying underpayments and improving reimbursement, PMMC helps providers protect revenue and drive better outcomes.

ABOUT THE PROJECT

Client: PMMC
Location: United States
Industry: Healthcare
Web: www.pmmconline.com

CHALLENGES

Enabling New Reps to Succeed Without Trial and Error

PMMC’s Chief Revenue Officer set out to build a modern sales team with dedicated SDR support, but success depended on more than just adding headcount. New reps needed structure, clarity, and a process they could trust from day one. The goal was to equip their first SDR with a proven methodology that would deliver immediate traction and eliminate guesswork.

THE SOLUTION

A Methodology That Brings Confidence and Consistency

FRONTLINE Selling delivered both technology and training to help PMMC’s new SDR launch with clarity. The program included:

The SDR was trained on Staccato Pro and “took the bull by the horns” from day one, following a structured playbook to connect with decision-makers efficiently.

THE RESULTS

$1.7M in Pipeline and 17 Health Systems in Year One

PMMC’s new SDR ramped fast. In his first full quarter, he booked 27 meaningful interactions with high-value prospects. By the end of the year, he had generated $1.7M in pipeline and added 17 health systems to PMMC’s target market. In the second quarter alone, he contributed another $1.2M and was on pace to generate 30 new sales opportunities.

A Business Rhythm That Drives Real Opportunity

PMMC’s leadership and our team saw immediate alignment between process and performance, helping their team engage faster, smarter, and at scale.