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CASE STUDY

Helping Medtel Launch Lead Generation and Sharpen Market Positioning

Medtel needed to ramp up quickly. As a healthcare startup, they needed consistent outreach, message clarity, and meetings with qualified buyers. FRONTLINE Selling delivered a program that drove traction early, helped refine their positioning, and supported growth without adding pressure to internal teams.

About the Client

Improving Surgical Outcomes Through Cloud-Based Coordination

Medtel is a cloud-based platform that connects surgical offices with hospitals to improve alignment before procedures. Their software brings teams together at the earliest possible moment to assess clinical and financial risk. By streamlining communication, Medtel helps providers improve cost control, safety, efficiency, and compliance.

 
ABOUT THE PROJECT

Client: Medtel
Location: United States
Industry: Healthcare
Web: www.medtel.com

CHALLENGES

No Internal Team, No Time to Waste

As a startup, Medtel’s top priorities were brand awareness and lead generation—but they had no in-house sales team to manage outreach. They needed a partner who could plug in immediately, deliver results, and help sharpen their messaging in a crowded space.

THE SOLUTION
A Launch-Ready Program With Real Support and Speed

FRONTLINE Selling integrated with Medtel’s team from day one. Together, they launched an outbound program that generated meetings, shaped market positioning, and gave the internal team space to focus on execution.

  • Lead generation launched quickly with early traction
  • Messaging developed and refined through real-time feedback
  • Appointments delivered weekly and adjusted by targeting insights
  • Communication structure aligned to Medtel’s internal bandwidth

The rollout created momentum early and became part of Medtel’s go-to-market foundation.

THE RESULTS
High-Volume Outreach With Strategic Learning Built In

FRONTLINE booked more qualified meetings than expected. As the program evolved, targeting became sharper, and messaging was adjusted based on real-world conversations. The program stayed flexible and scalable throughout.

  • Three high-quality meetings booked each week on average
  • Appointment volume exceeded internal expectations
  • Messaging improved through targeting and field feedback
  • Outreach scaled without overwhelming internal bandwidth

A Valuable Partner in Early-Stage Growth

“We are a start-up, so our primary focus was building brand awareness and lead generation. We didn’t have an in-house sales team and needed to create more sales opportunities.”

Anonymous, Medtel
Medtel

“FRONTLINE came highly recommended. I liked the team-aspect of having them as part of our fabric during rollout. It was a great fit for what we needed, and the communication structure was spot-on.”

Anonymous, Medtel
Medtel

“The team booked about three strong appointments a week, which exceeded expectations. Once we got the targeting right, performance improved quickly.”

Anonymous, Medtel
Medtel