CASE STUDY

Helping Cutsforth Connect With Plant-Level Buyers in Power Generation

Cutsforth provides specialized brush holder and monitoring services for turbine generators. Their tools help maintenance teams detect issues before they become catastrophic. FRONTLINE Selling helped them reach decision-makers at plants quickly and efficiently. With long sales cycles and low conversion rates, the ability to consistently open conversations with the right buyers was essential.

About the Client

Specializing in Generator Safety and Longevity

Cutsforth develops custom solutions, like carbon brush holders and monitoring systems, to improve safety and reduce maintenance costs for power generators. Known for their technical expertise and long-term support, the company helps operators extend generator life and minimize risk in high-stakes environments.

ABOUT THE PROJECT

Client: Cutsforth
Location: United States
Industry: Industrial / Power Generation Equipment
Web: www.cutsforth.com

CHALLENGES

Selling Into Complex, Plant-Level Technical Markets

Cutsforth needed to connect with plant-level decision-makers who manage turbine maintenance and reliability. With long sales cycles, plant-level decision-making, and a narrow buyer persona, their team needed a way to stay visible across facilities without overwhelming internal reps. Their solutions often fall lower on budget priority lists, until a failure occurs, making timely outreach even more critical.

THE SOLUTION

Targeted Campaigns With Technical Understanding

FRONTLINE Selling worked with Cutsforth to develop a focused outbound program built around technical precision and plant-level targeting. The program included:

Strategy built around decision-makers in power generation facilities
Messaging crafted for technical buyers and engineering leads
Outreach executed using Cutsforth’s internal tools and systems
Value proposition communicated with clarity and precision

This gave Cutsforth a scalable, repeatable way to open conversations with the right contacts.

THE RESULTS

Pipeline Coverage Without Adding Reps

While Cutsforth maintains its own internal sales team, FRONTLINE Selling represents roughly one-third of all quoted opportunities in their pipeline. Their partnership ensures new conversations keep flowing, even when internal resources are stretched.

A Collaborative Partnership That Moves Opportunities Forward

Cutsforth’s relationship with FRONTLINE Selling is built on alignment, trust, and results. Their team values the ability to adjust, communicate, and continuously collaborate around pipeline strategy.