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CASE STUDY

Helping Avelead Drive High-Quality Conversations and Build Pipeline for RevID

Avelead had launched RevID, a platform built to catch delayed and missing charges before claims are submitted. The product had clear value, but sales traction was slow. They needed more visibility, more outreach, and more conversations with qualified buyers. FRONTLINE Selling helped them refine their message and launch outbound campaigns that generated real momentum without the ramp-up of building an internal team.

About the Client

Software That Supports Payment Accuracy for Healthcare Providers

Avelead develops technology that helps hospitals capture missed revenue and strengthen charge integrity. Their flagship product, RevID, improves billing accuracy by identifying undercharges before claims go out. With over 450 hospitals in their network, the company focuses on helping providers reduce denials, recover payments, and improve financial performance through cleaner claims.

 
ABOUT THE PROJECT

Client: Avelead
Location: United States
Industry: Healthcare
Web: www.avelead.com

CHALLENGES

No Internal Business Development Expertise

Avelead’s team was confident in their product and marketing. But when it came to building sales pipeline, they lacked a dedicated outbound motion. Hiring and training an SDR in-house would take time; time they didn’t have. They needed a sales development partner who could launch quickly, represent their brand well, and create qualified opportunities without adding internal strain.

THE SOLUTION
A Scalable Outreach Program Built Around Partnership

FRONTLINE Selling worked closely with Avelead to tailor messaging for outbound channels and deliver consistent execution. Instead of handing off a static list, Avelead stayed involved: reviewing copy, refining targeting, and ensuring alignment every step of the way.

  • Messaging co-developed with Avelead’s team
  • Input and feedback loops throughout the program
  • Dedicated Account Manager managing daily execution
  • Access to trained SDRs ready to step in at any point

The program gave Avelead a repeatable sales engine without the burden of hiring, onboarding, or managing internally.

THE RESULTS
Consistent Pipeline and High-Quality Conversations

The program delivered both volume and quality. Most leads matched Avelead’s ICP, and the team consistently praised the depth and relevance of the conversations. Sales momentum increased without the growing pains of scaling a team from scratch.

  • 75–80% of meetings qualified as high-quality conversations
  • Lead volume remained strong throughout the program
  • Sales team consistently described results as outstanding
  • Pipeline scaled with no internal hiring or onboarding

A True Extension of the Avelead Team

Avelead credits the ongoing collaboration and flexibility as a key reason for the success of the program. The relationship has allowed them to scale sales development without internal strain or turnover risk.

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“I so appreciate that FRONTLINE SELLING has been tremendous business partners. They truly feel like an extension of our team. There are suggestions I’ve made and their ability and willingness to be flexible and adapt is extremely valuable.” “I would say that 75% to 80% of the MI’s are high-quality conversations. There are always going to be ‘outliers’, no matter who generates the conversations but I’m very happy with the quality and quantity of leads that we receive. The results have been outstanding.”

Courtney Mill Johnson, Senior Sales Executive
Avelead