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FRONTLINE Selling – B2B Lead Generation Company | Increase your sales.

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EXTEND YOUR SALES TEAM WITHOUT ADDING HEADCOUNT

Outsourced SDR Services That Plug Into Your Process and Perform Like Your Own

We provide fully managed SDRs who operate as a true extension of your sales team. They work inside your process, follow your playbooks, and are supported by our managers and coaches. Whether you’re building pipeline from scratch or scaling up outreach capacity, we make it easy to ramp fast without compromising on quality.

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STRUCTURED, ACCOUNTABLE, AND FULLY ALIGNED WITH YOUR SALES GOALS

Outsourced SDR Support That Handles the Work and Hits the Metrics

Our SDRs aren’t freelancers or plug-and-play contractors. They’re trained professionals embedded in your team, working under our leadership and aligned with your KPIs. From cold outreach to follow-ups and meeting scheduling, we manage the full SDR motion so your reps stay focused on closing.

Embedded Team Structure

Your assigned SDRs work inside your process, use our tools, and collaborate with your AEs—just like internal hires. We manage the onboarding and day-to-day direction, so your team can focus on outcomes, not oversight.

Daily Outreach and Follow-Up Execution

We run daily outbound across email, phone, and LinkedIn using messaging aligned with your brand and voice. Sequences are adapted based on real-time reply and meeting data.

Ongoing Coaching and Management

Every SDR is supported by a Frontline sales manager and coach. We monitor performance, review calls, and provide weekly feedback so quality never slips.

Reporting That Ties Into Your KPIs

We deliver real time reporting via our client portal - meetings booked, response rates, pipeline generated - so performance is always visible and aligned with your goals.

From Launch to Results, We Keep It Tight and Transparent

How Our Outsourced SDRs Ramp Quickly and Drive Consistent Pipeline

We’ve designed our SDR programs to integrate quickly and perform reliably. From discovery to ramp to optimization, we manage the process end to end—with minimal lift from your team and total visibility into results.

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Discovery & Planning

We meet with your team to align on ICP, sales motion, messaging, and key metrics. This becomes the foundation for SDR training and campaign strategy.

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Setup & Onboarding

We configure campaigns and tools, train SDRs on your brand and offers, and build out sequences based on best practices and past performance.

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Outreach Execution Begins

Your SDR team begins daily outreach across channels, booking meetings and qualifying leads. All activity is tracked in our system and reported weekly.

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04

Review & Improve

We meet regularly to share feedback, optimize messaging, and adjust strategy. You’ll always know what’s working and where we’re focused next.

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THE EXPERIENCE OF A FULL SDR TEAM—WITHOUT THE OVERHEAD

Why B2B Companies Trust Frontline With Their SDR Programs

Most outsourced SDR solutions either hand you a body or run campaigns off to the side. We do neither. Our model gives you the consistency and culture fit of an internal team—with the experience, structure, and accountability of a performance partner.

Expert SDRs

We hire and train SDRs who specialize in B2B outreach—not junior reps learning on the job.

01

Full Support

Every SDR is backed by a manager, coach, and ops team to ensure consistency and results.

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Seamless Integration

Our programs are built to fit into your sales process—not operate in isolation.

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Lasting Pipeline

We focus on quality conversations and long-term pipeline—not just booked meetings.

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Real Teams. Real Results. No Micromanaging Required.

See How Our SDR Teams Helped Clients Scale Without Hiring Internally

From Series A startups to enterprise teams, we’ve helped companies across industries grow their pipeline without adding internal headcount. Our SDRs don’t just make calls—they build meaningful conversations that move deals forward.

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“Since implementing FRONTLINE Selling a month ago, we have recognized the highest number of leads dating back four and a half years. In the first 30-days, they got us into a huge account and created a $1 million opportunity.”

Stuart Smith
Business Development Manager
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“FRONTLINE has brought true business rhythm to our buyer engagement strategy. It allows our Sales team to deliver our unique insight to the right stakeholders into the organizations that matter the most.”

Fred Sheffield
Chief Revenue Officer
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For over 6 years, FRONTLINE has been a key partner for us, helping us secure more at-bats with financial executives who may not even know our financial transaction monitoring solution exists. Their methodology is extremely effective, which is why we continue to use them year after year.”

Patrick Taylor
Oversight Systems
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“I’ve spent 12+ years with FRONTLINE at three different companies – and there’s a reason I keep coming back. FRONTLINE is a high-quality company with a strong established path in the industry, with a 3:1 ROI, we are extremely happy with our partnership and the overall experience.”

Jerry McKenzie
Director of Sales Operations
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“With the FRONTLINE methodology, those calling on our behalf don’t have to be the masters of our product, they are the masters of our message.”

Lance Hood
VP of Marketing

Case Study: Array Health

Helping Array Health Launch New Products and Hit Pipeline Goals in 90 Days Array Health launched two new products and needed to generate sales momentum fast.

With no time to train an internal SDR team, they partnered with FRONTLINE Selling to accelerate outreach, book qualified meetings, and hit early-phase pipeline targets. Within 90 days, the goal was met and internal teams were free to focus on closing deals.

Let’s Build You a Pipeline Team That Delivers From Day One

Talk With Us About What an Embedded SDR Team Could Look Like

If your sales team is short on time—or you’re not ready to hire full-time—we can help you scale faster with reps who already know how to book the meetings that matter.

    Frequently Asked Questions

    How are outsourced SDRs different from appointment setting?

    Appointment setting is a task—outsourced SDRs are an embedded function. Our SDRs own outreach, qualification, and collaboration with your team just like internal reps.

    Who manages the SDRs?

    Every SDR is supported by a dedicated sales manager and coach from Frontline. You’ll get regular updates and full visibility—without needing to train or manage directly.

    Can SDRs use our tools and CRM?

    Yes. We can work inside your tech stack—Salesforce, HubSpot, Salesloft, Outreach, and others—so data flows seamlessly into your reporting.

    How quickly can we launch?

    Most programs go live in 2–3 weeks, depending on complexity and integrations. Ramp time is fast because we’ve done this hundreds of times.

    Do SDRs only handle outbound?

    Primarily yes, but we can also support inbound lead follow-up, re-engagement, and nurturing, depending on your team’s needs.

    Is there a long-term contract?

    No. We offer a 4-month Proof of Value before any long-term engagement. After that, you scale up—or opt out—on your terms.