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FRONTLINE Selling – B2B Lead Generation Company | Increase your sales.

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ABOUT US

Prospecting Is the Oxygen of Selling.
We Make Sure You Never Run Out.

At FRONTLINE Selling, high-impact sales conversations don’t happen by accident. They require disciplined, consistent upfront development. For more than 22 years, FRONTLINE Selling has served as a dedicated B2B sales development and B2B lead generation partner—creating meaningful sales interactions with economic decision-makers so your sellers can focus on closing.

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WHY US

Revenue Outcomes. Not Activity Metrics.

Most outbound programs measure volume. We measure revenue influence. In select partnerships, up to one-third of active pipeline has been directly attributed to FRONTLINE. Our B2B lead generation services and outsourced SDR programs are built to impact revenue—not vanity metrics.
Across client engagements, our structured methodology has delivered:

Win-Through Rate
1 %
New Logo Target Achievement
0 %
Average Program ROI
0 X
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Pipeline Generated
$ 0 M
Closed-Won Revenue
$ 0 B
ROI in Early-Stage Engagements
0 %
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OUR METHODOLOGY
The FRONTLINE Blueprint

Outbound performance is built through disciplined structure. Our proprietary Blueprint includes messaging development, target persona alignment, variable testing, rep coaching with feedback loops, data enrichment, and meeting quality control—powering our B2B appointment setting, sales prospecting services, and SDR outsourcing solutions.

WHAT MAKES US DIFFERENT
Not Another Outsourced SDR Solution. Not Internal Chaos.

In-house teams lack scalability. Generic SDR outsourcing firms lack control.

FRONTLINE combines in-house discipline with scalable B2B lead generation expertise. Our proprietary outreach process and live, persona-tested messaging replace static scripts and volume-based calling.

The result: consistent, performance-driven outbound sales programs.

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Portfolio

Success Stories

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Global Retail Software Provider
Global Retail Software Provider
Global Retail Software Provider
Global Retail Software Provider
Global Retail Software Provider
Global Retail Software Provider
Global Retail Software Provider
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Array Health
Array Health
Array Health
Array Health
Array Health
Array Health
Array Health
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Firstsource
Firstsource
Firstsource
Firstsource
Firstsource
Firstsource
Firstsource
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Medtel
Medtel
Medtel
Medtel
Medtel
Medtel
Medtel
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Pluris
Pluris
Pluris
Pluris
Pluris
Pluris
Pluris
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Segmint
Segmint
Segmint
Segmint
Segmint
Segmint
Segmint
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Trellis Rx
Trellis Rx
Trellis Rx
Trellis Rx
Trellis Rx
Trellis Rx
Optimization
Trellis Rx
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VisitPay
VisitPay
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VisitPay
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Avelead
Avelead
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PMMC
PMMC
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PMMC
Testimonials

What Clients Say

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“Since implementing FRONTLINE Selling a month ago, we have recognized the highest number of leads dating back four and a half years. In the first 30-days, they got us into a huge account and created a $1 million opportunity.”

Stuart Smith
Business Development Manager
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“FRONTLINE has brought true business rhythm to our buyer engagement strategy. It allows our Sales team to deliver our unique insight to the right stakeholders into the organizations that matter the most.”

Fred Sheffield
Chief Revenue Officer
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For over 6 years, FRONTLINE has been a key partner for us, helping us secure more at-bats with financial executives who may not even know our financial transaction monitoring solution exists. Their methodology is extremely effective, which is why we continue to use them year after year.”

Patrick Taylor
Oversight Systems
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“I’ve spent 12+ years with FRONTLINE at three different companies – and there’s a reason I keep coming back. FRONTLINE is a high-quality company with a strong established path in the industry, with a 3:1 ROI, we are extremely happy with our partnership and the overall experience.”

Jerry McKenzie
Director of Sales Operations
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“With the FRONTLINE methodology, those calling on our behalf don’t have to be the masters of our product, they are the masters of our message.”

Lance Hood
VP of Marketing
What drives us

Our Commitments to Every Client

We don’t believe outbound is a volume game. We believe it’s a discipline.
Everything we do is anchored in five commitments to our clients:

Qualified Conversations Over Vanity Metrics

We don’t optimize for activity; we optimize for momentum.

It’s easy to generate emails sent, dials made, or meetings booked. It’s harder to generate conversations that move real pipeline forward.

We measure success by engagement quality, signal strength, and business impact, not market noise.

Truth Over Comfort

You will always get signal from us, not spin.

If targeting needs refinement, messaging isn’t resonating, or expectations need recalibration, we address it early. Growth requires clarity, and clarity requires honesty.

We believe trust is built through transparency, not optimism.

Discipline Over Hype

Consistency wins.

Our Staccato methodology is structured, persistent, and intentional. We don’t rely on luck, bursts of intensity, or clever tricks. We build repeatable systems that create predictable results.

Execution is our competitive advantage.

Brand Protection Is Non-Negotiable

Every touchpoint reflects your reputation. We do not use spam tactics. We do not burn markets. We do not sacrifice long-term credibility for short-term wins.

Your buyers are people and we treat them that way.

Strategic Partnership, Not Vendor Support

We think with you, not for you.

We bring perspective, challenge assumptions, and align outbound strategy with your broader growth objectives. We operate as an extension of your leadership team, not a task-based service provider.

Because sustainable growth requires alignment, not outsourcing.

WHAT WE BRING TO EVERY CAMPAIGN

Execution That Feels In-House. Results That Scale.

We help agencies launch outbound programs that feel like an extension of their team. Messaging reflects your voice. Execution fits your workflow. The result is a sales motion that builds pipeline without disrupting delivery.

Jason Stone

Jason Stone

President and CEO
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Chris Petersen

Chris Petersen

Chief Finance Officer
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Gary Audette

Gary Audette

Chief Revenue Officer
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Join Our Team

At FRONTLINE Selling, our people are welcoming, energetic, productive, competitive, and committed to our Core Values: Lead by Example, Pursue Excellence, and Align with Customers.

Career development isn’t just a buzzword here. We are committed to the success of our people, using our proprietary sales technology, a proven process, and a unique Call Simulator for real-time training and coaching. All training combines technology with a ‘live’ person, so you will feel confident and well-prepared to work independently.

If you believe you have the skills, knowledge, experience, and enthusiasm to be part of the FRONTLINE Selling team, we want to hear from you.

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