Every business has a story to tell.

Our stories are powerful and we want to be able to tell them to people who are interested in buying our products and services. The key to successful selling is being able to tell our stories to more people more often.

The great part is – that’s the business we’re in. We help our clients get more first appointments with people who are genuinely interested in talking to them so they can sell more. It’s what we do every day. And we are very, very good at it.

An Entirely New Approach

In 2002, two enterprise sales guys, Mike Scher and Dan McCann developed an entirely new approach to getting more meaningful conversations with key decision makers, and launched FRONTLINE Selling, which quickly made us an overwhelmingly successful appointment setting company. 

Because of this success, our clients, some of the most respected firms in the world, asked if we could teach their inside sales and business development teams to do exactly what we do – and we said, yes. In response to their requests, we developed a solution and the second arm of our company was created to provide access to all of our methodology, experienced-based training and our easy-to-use cold calling software.  That arm of the product platform is still building incredible success stories for our clients today.

It is exactly the same knowledge, proven metrics and prospecting software we use every day – all based on our study of nearly 2 million prospecting repetitions.  It’s the most effective way to engage your B2B buyer–we guarantee it.  We’ve now shared that experience with companies across almost all products and industries and tens of thousands of sales people worldwide.  Our client list is extensive and we’re proudly adding to it every day.

Our Core Values & Focus

Every person at FRONTLINE, from our sales reps to the administrative support team, is guided by our core values. We believe that each employee has a responsibility to:

1. Pursue Excellence
2. Lead by Example
3. Align with our Clients

These values drive us personally and professionally, and push us to be the very best in the world at what we do…which leads us to our Core Focus:

We make salespeople and their organizations wildly successful by providing the most effective way to engage their B2B Buyers.

This is the FRONTLINE way, and it’s why we are so successful at helping organizations reach their sales and marketing goals, year after year.