Thursday Thoughts: Lack of Pipeline is NOT a Problem, It’s a Symptom
Hear from award winning author and RSVP Selling Managing Director Tony Hughes as he shares insight into issues involving lack of sales pipeline:
Sales people often boast that they don’t need training, they just need more pipeline. Sales managers often attribute lack of pipeline to a fail on the part of the Marketing department. The truth is, lack of pipeline is the symptom, not the problem. Hear what Tony has to say about the need for web-to-lead processes, like those used in the Staccato methodology, that allow Sales Development Reps to push warm leads down the pipeline and closer to conversion.
Contact the FRONTLINE Selling Business Development team today to learn more about ways to improve your sales development and marketing efforts.