FRONTLINE expands reach into Europe

Alpharetta, GA – April 29, 2016 – FRONTLINE Selling is pleased to announce a strategic partnership with UK-based Nisbet AssociatesTM, who provides B2B sales professionals with the tools, skills and processes to optimize sales performance. Nisbet Associates will be a licensed reseller for StaccatoTM , FRONTLINE’s unique SaaS solution that combines powerful software and a proven methodology to better engage with B2B buyers, increasing sales and revenue.

“Staccato is a perfect complementary product for us,” commented David Nisbet, Managing Partner of Nisbet Associates. “We are committed to providing our clients with the most effective tools and methodologies available and are excited to offer the Staccato platform to round out our product offerings. The two biggest challenges in sales are firstly, how to get the undivided attention of your prospect for which we have Staccato and secondly, how to effectively have the sales conversation and manage the sales process, where we offer the ValueSelling methodology.”

Staccato is the only sales solution that combines powerful technology with a proven methodology to dramatically increase the number of qualified sales opportunities. It’s a simple, repeatable and scalable solution that provides unprecedented visibility into sales pipeline and rep performance. Staccato clients typically experience increases of 200%-400% in first appointment with key decision-makers.

“We have been searching for the right partner for our global expansion into the EMEA market, one whose commitment to helping organizations grow matches our own,” said Mike Scher, CEO of FRONTLINE Selling. “As the premier sales acceleration leader in the UK with values and core product offerings closely aligned with FRONTLINE’s, Nisbet Associates is an ideal partner.”

FRONTLINE Selling and Nisbet Associates kick off their partnership as exhibitors at the 2016 Sales Innovation Expo on May 11 and 12 in London.

About Nisbet Associates
Since 2006, Nisbet Associates has provided organizations with the skills and tools to maximize their sales potential. Their areas of expertise include sales strategy, assessment, customized classroom training using Frontline Selling, the ValueSelling Framework® and reinforcement tools.

Nisbet Associates have selected world-class sales methodologies to enable their clients to achieve excellence in these areas. They have numerous satisfied clients in the UK, South Africa and many other parts of EMEA.

About FRONTLINE Selling
FRONTLINE Selling is the only provider of enterprise class, sales acceleration solutions that drive game changing increases in revenue. The company’s flagship product, Staccato, snaps seamlessly into, instantly creating a multi-touch prospecting platform, allowing sales organizations unprecedented optics into sales pipeline. The software organizes, prioritizes and guides prospecting activity with a methodology based on the scientific analysis of over 1.8 million outreach repetitions. Our clients routinely experience increases of 200% more sales opportunities with people who are genuinely interested in talking to them.

For more information, contact:
Joby Moore