When you study up on your prospects before your telephone sales calls, you gather information that is bound to assist you in your sales success. As a side benefit, prospects are impressed and flattered when you show you’re acquainted with their business. By investing even five minutes before an important sales call to find a little information on your prospect, you can dramatically increase your knowledge, improve your call performance, and increase the odds of success.
Research can lead to your sales success.
Posted by Gretchen Owens
Jun 27, 2013 11:30:00 AM
Our Research Success guide gives tips on how to use public information to find what you need.